Icon Review of Consumer Insights

Consumer Insights Inc. is a company based at Michigan, USA providing turnkey market research solutions in both quantitative and qualitative fields. The company maintains a database of panellists from metropolitan Detroit area who are invited to participate in different studies from time to time. These studies are conducted using research methodologies of focus groups, in-depth interviews, off-site product tests and trials and online surveys.

 The company is well-equipped for taking up consultancy assignments with their impressive present clientele and future ones. It provides well-designed research studies and analysis resulting in actionable results. This is achieved by developing insightful understanding of the requirements of the client first. The outcome of such comprehensive service is lasting collaborative relationships with the clients.

Participants of the studies are paid handsomely. For a two hour focus group discussion average payment is $ 75. For a one hour in-depth interview the payment averages at $ 60. 

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Icon General Information:

Regions of participation: United States

Minimum Age Members Need to be to Join: 18

What Type of Rewards do Participants Receive: There is a mention that the participants are paid as per the arduousness of the study task. For focus groups lasting two hours payment is $ 75. For in-depth interviews lasting one hour the payment is $ 60. For other studies payment details are not available. Also the mode of payment is not given. 

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Focus groups, product testing on off-site locations, in-depth interviews and online surveys.

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Icon Location:


5455 Corporate Drive,
Suite 120, Troy,
MI 48098