Icon Review of Consumer Research Panel

The Consumer Research Panel is the national inventory of people from Canada who are interested in participating in marketing research studies concerning existing products and services. These studies are conducted through focus groups, product evaluations, taste tests, music studies and online surveys.

Participants of contact studies are rewarded with cash incentives. For focus groups it is $ 50 to $ 75. For taste tests it is $ 25 to $ 45.  Participants of the online surveys are paid depending upon the time taken to complete the surveys. For surveys taking lesser than thirty mins to complete respondents are entered into cash draws of $ 200 - $ 250. For surveys taking more than 30 mins to complete cash rewards of $ 10 are given.

The organization is operated by Consumer Research Centre Ltd. and is a member of Professional Marketing Research Society of Canada and Marketing Research Association of USA.

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Icon General Information:

Regions of participation: Canada

Minimum Age Members Need to be to Join: 18

What Type of Rewards do Participants Receive: Rewards are in cash.

For a focus group lasting about two hours payment is $ 50 to $ 75.

For a taste test the incentive is usually in the range of $ 25 to $ 45.

For online surveys the payments are dependent upon the time taken to complete the surveys. For a survey that takes 10 mins to complete participants are entered into a cash draw of $ 100 for every 200 panellists. For surveys that take 10-30 mins to complete the cash draw amount increases to $ 250 for every 200 panellists. For a survey that takes more than 30 mins to complete a cash reward of $ 10 is mailed to the panellists through Canadian post.

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Focus groups, taste tests, product evaluations and online surveys. 

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Icon Location:

Address:

1398 West 7th Avenue,
Vancouver, British ColumbiaV6H 3W5 | Canada