Icon Review of Cook Research

Cook Research & Consulting, Inc. is a marketing research company based at Minneapolis, Minnesota, USA. The company has been providing qualitative and quantitative market research services since 1987. It also provides analytical recommendations to client companies. The company aims at understanding the market place and staying connected with the customers in order to provide research based solutions to all its clients.

The company maintains an online panel of consumers from the local area participating in research studies conducted through focus groups, intercepts and exit interviews, in-depth ethnographic studies, mystery shopping, taste tests, exploratory research, observation research and telephone interviewing.

The studies explore the challenges of advertising effectiveness, market segmentation, brand equity, new product development, new uses for existing products, image and awareness, positioning customer defection, pricing, customer satisfaction and loyalty, readership, database enhancement, strategic planning, employee attitude, taste testing, healthcare, transportation planning, image and awareness, and web-site usability and effectiveness.

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Icon General Information:

Regions of participation: United States

Minimum Age Members Need to be to Join: 18

What Type of Rewards do Participants Receive: Not Specified

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Focus groups, intercepts and exit interviews, in-depth ethnographic studies, mystery shopping, taste tests, exploratory research, observation research and telephone interviewing.

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Icon Location:

Address:

6600 France Avenue South
Suite 214
Minneapolis, MN 55435