Icon Review of Critical Insights

Critical Insights is a full-service marketing research company based at Portland, Maine, USA. It provides both qualitative and quantitative research services using traditional methods and state-of-the-art innovative technological tools. The company serves an impressive client list.

The areas of operation are diverse and involve many different industries like advertising and public relations, consumer products, healthcare, government agencies, non-profit organizations, education, financial services and insurance, utilities and telecom and marketing for youth.

The company is a member of Marketing Research Association (MRA) and follows strict research guidelines laid down by it. It has been recognized within the public policy, public health and general business arenas for its ability to access difficult areas and produce accountable and actionable research results. All interviewing professionals employed for qualitative research undergo rigorous training and take a test prior to actual assignments.

Researches are conducted through paid focus groups, in-depth interviewing, telephone surveys and online surveys.

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Icon General Information:

Regions of participation: USA

Minimum Age Members Need to be to Join: Not Specified

What Type of Rewards do Participants Receive: There is a mention of the respondents receiving compensation for participation, but no details are available.

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Focus groups; in-depth interviewing; telephone surveys; online surveys; and healthcare, social and litigation research.

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Icon Location:


120 Exchange Street
Portland, ME 04101