Icon Review of Directive Analytics

Directive Analytics is a marketing research company specializing in online research using both quantitative and qualitative methodologies. The company uses traditional research tools and has developed many innovative technological tools for qualitative and quantitative online research studies. Some proprietary tools used for qualitative research are directiveCHATsm, directiveFOCUSsm, directiveIDIsm, Online Journals, Blogs and Madlibs. Quantitative online research includes studies that require images, audio and video. Online multimedia tests, data mining and direct marketing response modeling services are also provided. Thus, the company provides full-service research consultancy with in-house field management, data processing and analytical and statistical modelling services for a diverse clientele. It has affiliations with major sample sources and technology providers for global services.

It has a referral rewards program for existing panellists, wherein they can refer ten people to join the panel. With each referral they make, they are entered into monthly cash draws. It is a member of CASRO and AMA.

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Icon General Information:

Regions of participation: United States

Minimum Age Members Need to be to Join: Not Specified

What Type of Rewards do Participants Receive: Points for Cash and Prizes

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Traditional methods like telephone interviews, mail surveys, online surveys, wireless web interviewing, online multimedia testing, focus groups, dyads and triads and in-depth interviews.  

Quantitative online research includes studies that require images, audio and video.  

Qualitative online research uses in-depth interviews, focus groups, bulletin boards and discussion groups.  

Data mining and direct marketing response modeling services are also provided.

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Icon Location:

Address:

64 Wall Street
Suite 200 Norwalk,
CT 06850